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- š„ I Served a $60 Bourbon to a Scotch Snobāand He Chose It Over His $200 Bottle
š„ I Served a $60 Bourbon to a Scotch Snobāand He Chose It Over His $200 Bottle
Turns out, age and hype couldnāt compete with honest flavor.

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š„ Opening Pour
Older must be better, right?
Not always. I once poured an 18-year Scotch for a buddy who took one sip, winced, and asked, āDid someone leave a wet log in my glass?ā
Sometimes what you're really paying for... is just time. And not the good kind.
š The Story
My buddy Jared flew in from Scotlandāof course, lugging the glitzy 18-year Speyside Scotch he swore was the king of pours. Wooden box, gold foil, and enough prestige to make a unicorn blush.
I countered with something a little less glossyābut just as serious: Elijah Craig 12 Year Old Barrel Proof, Batch B523. Bottled straight from the barrel at 134.3 proof, tagged at ~$88*. $60-based storytelling aside, weāre talkinā real firepower here.
We went blindātwo glasses, two pours, opaque tags.
Jared went full pro: nose, swirl, sip, nod.
He pointed to one and quietly said,
āThis oneās got more layers. Spice, oak, swagger.ā
Then came the reveal.
He pointed at the Scotch bottle, not suspecting the bourbonās knockdown punch.
Watching his face morph as the labels came off? Priceless.
Lesson learned:
Age aināt everything. And higher price isnāt always the boss.
Sometimes the real winner pours with proof, not name.
š Truth in the Barrel
Hereās what Iāve learned sipping through the years:
Scotch ages cooler (literally)āwhich means slower barrel influence
Bourbon ages hotter, pulling flavor out of the oak faster
Older Scotch can sometimes taste too mellow, too woody, even soapy
Mid-aged Bourbon (8ā12 years) often hits the sweet spot of power + polish
And hereās the kickerāyour tongue doesnāt care about the number on the label.
š„ The Weekly Pour
Bottle: Elijah Craig 12-Year Barrel Proof (Batch B523)
Price: ~$90
Proof: 134.3
Age: 12 years
Nose: Rich caramel, burnt sugar, deep oak
Palate: Cinnamon heat, dark fruit, black coffee
Finish: Long and intenseāpure barrel power
ā
Barrel strength without pretension
ā
Real age statement
ā
Available nowānot pipe dream fantasy
š¹The Art of Mixing
Cocktail: The Reverse Manhattan
Ingredients:
2 oz Sweet Vermouth (Carpano Antica or Dolin Rouge)
2 dashes Angostura bitters
Orange twist or cherry for garnish
Instructions:
Add vermouth, bourbon, and bitters to a mixing glass with ice
Stir slowly until chilled (20ā30 seconds)
Strain into a chilled coupe glass
Garnish with an orange twist or cherry
š” Tip: Want it extra smooth? Let it sit 2 minutes before sippingāthe high proof settles in like velvet.
š Flavor Pairing Picks
Pair your pour with:
š Smoked Chicken Thighs ā Light char echoes the barrel spice
š§ Aged Gouda ā Creamy, sharp, complements bold flavor
š« Dark Chocolate Almond Bark ā Brings out cherry + vanilla notes
šØ Medium-bodied cigar ā Wonāt overpower, lets the bourbon breathe
š§ Big Lesson of the Week
Age isnāt the whole story.
Itās just the cover.
The real magic is in the barrel, the blending, and the boldness of the sip.
š„ Final Toast
Hereās to trusting your tongueānot the number on the label.
š„ Repeatable Proverb
āOlder doesnāt mean betterājust older.ā
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Now Its Your Turn
Ever done a blind test that shocked you?
š Share your most surprising bottle reveal.
š¾ Save this for your next whiskey debate.
š© Forward to that friend who only drinks 18-year Scotch.
Cheers to bold pours, busted myths, and trusting your taste buds,
Ethan āNeatā Whitmore
P.S. On Friday, What do white label bourbons and garage bands have in common? One has a cult followingāand youāll see why next week.
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